Couch & Associates has formed a solid partnership with the Eloqua Corporation and with a full understanding of the value of their marketing automation platform, this important partnership creates the most value for the customers and at the same time, provides increased business opportunity for each party.

Certification
Couch & Associates is an Eloqua Certified Partner for Training Services, having met Eloqua's rigorous quality standards for instructional excellence. Our authorized instructors may occasionally substitute with Eloqua instructors to deliver the 'Eloqua 101' public course as well as delivering Eloqua approved curriculum onsite at the facilities of your choice.

Lead Scoring and Qualification:
Using some of the most dynamic and advanced lead qualification technology, we can rank and qualify your leads based on a variety of definitions such as budget, authority, needs, and timeline as well as activity based responses such as form submissions, whitepaper downloads, email clickthrough and other behaviors.

Multi-Channel Marketing:
Implement multiple channels into one campaign - use email, direct mail, phone, fax, RSS, SMS, Call on Demand and web-based components to broaden the measurable reach of your marketing campaigns. Add in the benefit of automation to achieve a consistent and effective channel of communication to your leads and clients. Contact Couch & Associates today to evolve your arsenal of marketing communication channels.

Dashboards and Reporting:
With Eloqua® you can easily evaluate, compare and monitor all of your campaigns visually using the Dashboard feature. Add to that hundreds of evaluation reports available at your fingertips - tracking your marketing campaigns has never been more centralized and accessible for you and your team. Let us help you organize your campaign results today to help identify your strengths and weaknesses.

Email Marketing:
The days of 'batch and blast' are over - by integrating strategic email marketing into your campaigns, you can achieve a flexible and analytical method of communicating with your target market. Eloqua's email marketing object goes far beyond delivering an effective email; using active profiling, you will be able to determine which leads clicked through to your website, how long did they stay, how often do they return, and track their visits and clicks throughout your website. Ask us how we have increased email marketing effectiveness for our clients.

Some of the other advantages of email marketing with Eloqua:

• User-friendly content management using a template-based approach
Increased deliverability using subscription management, bounce back management techniques and branded addressing.
• Schedule batches across different timelines and deployment groups.
• Customize your emails with ADC (Activity Driven Content) that will allow different market segments to receive personalized content based on market profiles.
• Improve your level of personalization by using batch signatures based on sales representative, region, industry, and more using signature layouts and signature rules.
• Automate your communications to nurture and engage your leads.

Direct Mail:
Using Eloqua's PrintMail feature, take control over your direct mail pieces by adding customization based on your lead profiles. Easily deploy and integrate direct mail into your multi-channel marketing campaigns. Find how the power of Eloqua and the expertise of C&A can facilitate your methods of communication today.

Website Forms and Landing Pages:
Today, most individuals will visit your website in an attempt to evaluate your level of business and to seek general information. Using Eloqua's hypersites and web forms, you can develop custom landing pages that will allow you to collect vital market data and identify potential leads. See how Couch & Associates have helped other organizations increase their reach using web forms and custom landing pages here.

Web Forms:

Easily build customized forms to capture your lead data and prepopulate known information to create a customized approach without knowing web-coding language such as HTML. Using post-processing steps, you can automate your response and next course of action based on conditional rule sets, such as registering for an event or notifying your internal sales team.

Landing Pages:

Create branded and customized landing page to house your web forms. Eloqua's hypersite and microsite object allows you to develop multi-tiered landing pages in support of PPC, email or direct mail campaigns. Creating a destination for your leads will allow for higher conversion rates and increased sales.

Campaign Reporting and Association:
Today's modern marketers often tie multiple marketing programs together under one marketing campaign tree. Using Eloqua's campaign object, easily align your related projects by implementing campaign association and reporting to keep track of individual programs as well as the overall success of the entire campaign. Increase your campaign success rate with Couch & Associates today.

Event Management:
Using Eloqua's ESM (Event and Survey Management) module, easily organize, communicate and create demand for your events. Whether it is a tradeshow, webinar or user group, Eloqua can manage your invitations, registrations, reminders, and follow-up correspondence all within the ESM object. Let Couch & Associates help you streamline your event management process using a personalized and technological approach.

Survey Management:
Host, conduct, track and report on your organization's survey needs. The ESM module within Eloqua allows you to increase response, both quantitatively and qualitatively, as well as analyze and report on your findings while using your results to fuel your next campaign. Contact C&A today to discuss how Eloqua can help you create the results you need.

Website Analytics:
Driving traffic to your site is one thing, but understanding the digital body language of your leads is what true e-marketers need to make effective marketing decisions. From the Contact Activity Overview object, which measures email opens, form submissions and content downloads, to page tagging and tracking, Eloqua's analytical capabilities will allow you to truly understand your lead's movement and progress through your website and will provide valuable insight into their needs, behaviors and tendencies.

CRM Integrations
Flexible CRM integration allows you to integrate the most powerful CRM systems with the marketing automation power of Eloqua. Couch & Associates has successfully completed dozens of integrations featuring industry-leading platforms such as Salesforce.com, Siebel on Demand, Microsoft CRM 3.0/4.0 and Netsuite. Our CRM specialists can help you assess your integration needs and bring your customer relationships and marketing relationships closer together.